Mastering the Media: Communications Coach Jean Brown Assesses the Launch of ZoomInfo’s FreshContacts Promotion
Listen to a Leadership Channel Podcast from TotalPicture Radio. Jean discusses: developing a strong communication strategy, handling a potential media crisis and the do’s and don’ts of giving interviews.
In this podcast, reporter, Peter Clayton, asks Jean to share her advice regarding a recent “dust-up” over ZoomInfo’s launch of Fresh Contacts: a new initiative designed to help job seekers identify, research and connect with hiring managers by trading their personal contacts with the company. A discussion on Linkedin generated an immediate and overwhelmingly negative reaction among HR professionals. This podcast interview assesses the launch marketing and communication strategy.